Friday, September 20, 2013
Party in Pink 2013
Zumba® Fitness "joined the fight against breast cancer" by launching the Party in Pink™ event about three years ago. This year is significant because, while 75% of ticket sales still go to research, it's the first time I've seen them describe specifically what kind of research: "a study of the effects of flaxseed consumption on pre-menopausal women as a safe, low-cost, highly accessible solution to help prevent breast cancer on a global scale." (I like the prevention message.)
Attend a Party in Pink™ event this fall (through October 31st) and you'll be contributing to this study, the first medical research grant named for the Zumba® Fitness program, and led by researchers from the University of Kansas Medical Center and the University of Texas at Austin.
You can find a Party in Pink™ Zumbathon® event in your area here. Just looking for more info?
And by the way, since October (National Dye Everything Pink Month) is on the horizon and we're about to be inundated with it from all sides: can we please stop saying "breast cancer awareness" and shift our focus to "breast health awareness." If you're a survivor or related to one, you probably know what I mean. Thanks.